Avalon and Golden Leaves

Avalon Joins The Golden Leaves Family

Published On: 29th October 2025

Avalon Funeral Plans has joined Golden Leaves Funeral Plans, to create one of the largest independent, UK regulated funeral plan providers across the UK and Europe.

What does this mean for Avalon Plan Holders? 

There is no impact on your plan, your payments, or the service you receive. The plans are still currently held and will be carried out by Avalon. The regulated entity, all contracts, benefits, and terms remain the same. You do not need to do anything.

Avalon plan holders remain protected and there are currently no changes to their plans. Avalon plan funds continue to be held in a separate, independently managed trust, governed by trust law and monitored in line with the FCA’s strict rules. This ensures the money to deliver your plan is ring-fenced, professionally managed, and legally protected.

Avalon and Golden Leaves

Is Avalon closing down?

No. Avalon remains fully operational. The change in ownership simply means that we are now part of a larger, stronger group that shares our values and customer focus.

Will my payments or direct debit change?

No, not at this stage. All payment arrangements remain exactly as they are now. You do not need to take any action, and we will notify you if this changes.

Will the way I contact you change?

No. You can continue to contact us in exactly the same way as before. Our phone numbers and email addresses remain the same:

📞 UK: 0161 486 2020

📞 EU: +34 966 799 070

📧 Email: [email protected]

The Golden Leaves Family

This partnership marks an exciting new chapter for Avalon, allowing us to continue serving our loyal customers with the same care and professionalism, while benefiting from the strength, scale, and stability of the Golden Leaves group. Our shared values centre on customer care, responsible investment, and long-term sustainability.

The new group will serve over 150,000 active plan holders, supported by approximately £325 million held in trust. This enhanced scale brings stronger financial security, and customer service, while reinforcing relationships with local funeral directors and improving customer outcomes.

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2019-2023 - Best Funeral Plan Provider - 5 years in a row.

National Association of Funeral Directories

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